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Personal profile


Personal profile

Fingerprint Dive into the research topics where Diederich Bakker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

The Netherlands Business & Economics
Marketing Business & Economics
Internationalization Business & Economics
International business Business & Economics
Small and medium-sized enterprises Business & Economics
Social media Business & Economics
Conceptualization Business & Economics
Discourse Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2017

Research Output 2010 2018

Conceptualising influencer marketing

Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87

Research output: Contribution to journalArticleAcademicpeer-review

Social media
Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 Sep 2017.

Research output: Contribution to conferenceAbstractOther research output

International business
The Netherlands
Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional


Branding in China – an institutional and consumer perspective

Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Activities 2014 2019

Branding in higher education: how to manage your institution's reputation

Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)
13 Sep 2018

Activity: Talk or presentationOral presentation

How do you compare to marketing and communication departments worldwide?

Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)
12 Sep 2018

Activity: Talk or presentationOral presentation

2018 Academic Conference on Global SME Development

Diederich Bakker (Speaker)
26 Jun 2018

Activity: Participating in or organising an eventParticipation in conference

Ontwikkeling ondernemerschap in de digitale economie

Diederich Bakker (Speaker)
1 Nov 2018

Activity: Talk or presentationInvited talk

Press / Media

Start-ups: Ostfriesland ist Entwicklungsland

Diederich Bakker


1 item of media coverage

Press/Media: Expert Comment