Projects per year
Personal profile
Teaching
Personal profile
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2017 2017
Groningen Export Club Cluster Project
Bakker, D., Manickam, A., Bakker, T. & Stuurt, R.
Project: Research
Research Output 2010 2018
Conceptualising influencer marketing
Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87Research output: Contribution to journal › Article › Academic › peer-review
Marketing
Social media
Conceptualization
Discourse
Decision-making process
Online mobile behavior – an intercultural perspective
Bakker, D., 28 Sep 2017.Research output: Contribution to conference › Abstract › Other research output
The internationalisation of SMEs - Perspectives for the Northern Netherlands
Bakker, D., 2017, Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship.Research output: Book/Report › Inaugural speech › Other research output
File
Internationalization
International business
The Netherlands
Small and medium-sized enterprises
The relation between internationalisation and SMEs performance
Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
File
Branding in China – an institutional and consumer perspective
Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80Research output: Contribution to journal › Article › Academic › peer-review
Open Access
Activities 2014 2018
2018 Academic Conference on Global SME Development
Diederich Bakker (Speaker)26 Jun 2018
Activity: Participating in or organising an event › Participation in conference
Ontwikkeling ondernemerschap in de digitale economie
Diederich Bakker (Speaker)1 Nov 2018
Activity: Talk or presentation › Invited talk
Toekomst van de Gren(s/z)info
Diederich Bakker (Speaker)18 Apr 2018
Activity: Talk or presentation › Invited talk
Branding in higher education: how to manage your institution's reputation
Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)13 Sep 2018
Activity: Talk or presentation › Oral presentation
Gluren bij de Zuiderburen
Diederich Bakker (Speaker)15 Mar 2018
Activity: Talk or presentation › Invited talk
Press / Media
Start-ups: Ostfriesland ist Entwicklungsland
30/11/18
1 item of media coverage
Press/Media: Expert Comment