Personal profile

Teaching

Personal profile

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Industry Engineering & Materials Science
Branding Business & Economics
Labels Engineering & Materials Science
Planning Engineering & Materials Science
Marketing Engineering & Materials Science
South Korea Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2017

Research Output 2010 2016

  • 3 Contribution to conference proceeding
  • 1 Chapter
  • 1 PhD Research external, graduation external

Branding trends in Asian markets

Bakker, D. Jan 2016 Multinational management. Segers, R. (ed.). Springer International Publishing Switzerland, p. 311-328

Research output: ScientificChapter

Branding
South Korea
South India
Industry
Audit
Retail

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley 2012 Anzmac Proceedings.

Research output: Scientific - peer-reviewContribution to conference proceeding

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M. 2011 Anzmac Proceedings. 7 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

Acceptance
Penetration

Strategic options for retailers for branding private label portfolios

Bakker, D. 2010 Anzmac Proceedings.

Research output: Scientific - peer-reviewContribution to conference proceeding

Branding
Positioning
Segmentation

Activities 2014 2017

  • 2 Membership of board
  • 1 Membership of committee
  • 1 Membership of network

Ems Achse (External organisation)

Bakker, D. (Member)
2017

Activity: Membership of network

Eems Dollard Regio (EDR) (External organisation)

Bakker, D. (Member)
2016 → …

Activity: Membership of committee