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Personal profile

Teaching

Personal profile

Fingerprint Dive into the research topics where Diederich Bakker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Brand portfolio Business & Economics
Branding Business & Economics
Private labels Business & Economics
Retailers Business & Economics
Integrated Business & Economics
Brand management Business & Economics
China Business & Economics
Portfolio strategy Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2017

Research Output 2010 2018

Conceptualising influencer marketing

Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87

Research output: Contribution to journalArticleAcademicpeer-review

Marketing
Social media
Conceptualization
Discourse
Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 Sep 2017.

Research output: Contribution to conferenceAbstractOther research output

File
Internationalization
International business
The Netherlands
Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

File

Branding in China – an institutional and consumer perspective

Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
China
Branding
Brand management
Chinese consumers
Management practices

Activities 2014 2019

Gluren bij de Zuiderburen

Diederich Bakker (Speaker)
15 Mar 2018

Activity: Talk or presentationInvited talk

Branding in higher education: how to manage your institution's reputation

Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)
13 Sep 2018

Activity: Talk or presentationOral presentation

How do you compare to marketing and communication departments worldwide?

Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)
12 Sep 2018

Activity: Talk or presentationOral presentation

Toekomst van de Gren(s/z)info

Diederich Bakker (Speaker)
18 Apr 2018

Activity: Talk or presentationInvited talk

Press / Media

Start-ups: Ostfriesland ist Entwicklungsland

Diederich Bakker

30/11/18

1 item of Media coverage

Press/Media: Expert Comment