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Personal profile

Teaching

Personal profile

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2017

Research Output 2010 2018

Conceptualising influencer marketing

Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87

Research output: Contribution to journalArticleAcademicpeer-review

Marketing
Social media
Conceptualization
Discourse
Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 Sep 2017.

Research output: Contribution to conferenceAbstractOther research output

File
Internationalization
International business
The Netherlands
Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

File

Branding in China – an institutional and consumer perspective

Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Activities 2014 2018

2018 Academic Conference on Global SME Development

Diederich Bakker (Speaker)
26 Jun 2018

Activity: Participating in or organising an eventParticipation in conference

Ontwikkeling ondernemerschap in de digitale economie

Diederich Bakker (Speaker)
1 Nov 2018

Activity: Talk or presentationInvited talk

Toekomst van de Gren(s/z)info

Diederich Bakker (Speaker)
18 Apr 2018

Activity: Talk or presentationInvited talk

Branding in higher education: how to manage your institution's reputation

Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)
13 Sep 2018

Activity: Talk or presentationOral presentation

Gluren bij de Zuiderburen

Diederich Bakker (Speaker)
15 Mar 2018

Activity: Talk or presentationInvited talk

Press / Media

Start-ups: Ostfriesland ist Entwicklungsland

Diederich Bakker

30/11/18

1 item of media coverage

Press/Media: Expert Comment