Projects per year
Personal profile
Teaching
Personal profile
Fingerprint Dive into the research topics where Diederich Bakker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Brand portfolio
Business & Economics
Branding
Business & Economics
Private labels
Business & Economics
Retailers
Business & Economics
Integrated
Business & Economics
Brand management
Business & Economics
China
Business & Economics
Portfolio strategy
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2017 2017
Groningen Export Club Cluster Project
Bakker, D., Manickam, A., Bakker, T. & Stuurt, R.
Project: Research
Research Output 2010 2018
Conceptualising influencer marketing
Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87Research output: Contribution to journal › Article › Academic › peer-review
Marketing
Social media
Conceptualization
Discourse
Decision-making process
Online mobile behavior – an intercultural perspective
Bakker, D., 28 Sep 2017.Research output: Contribution to conference › Abstract › Other research output
The internationalisation of SMEs - Perspectives for the Northern Netherlands
Bakker, D., 2017, Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship.Research output: Book/Report › Inaugural speech › Other research output
File
Internationalization
International business
The Netherlands
Small and medium-sized enterprises
The relation between internationalisation and SMEs performance
Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
File
Branding in China – an institutional and consumer perspective
Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80Research output: Contribution to journal › Article › Academic › peer-review
Open Access
China
Branding
Brand management
Chinese consumers
Management practices
Activities 2014 2019
From regional to international – how to turn regional policy into international strategy
Diederich Bakker (Speaker)27 Feb 2019
Activity: Talk or presentation › Invited talk
Gluren bij de Zuiderburen
Diederich Bakker (Speaker)15 Mar 2018
Activity: Talk or presentation › Invited talk
Branding in higher education: how to manage your institution's reputation
Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)13 Sep 2018
Activity: Talk or presentation › Oral presentation
How do you compare to marketing and communication departments worldwide?
Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)12 Sep 2018
Activity: Talk or presentation › Oral presentation
Toekomst van de Gren(s/z)info
Diederich Bakker (Speaker)18 Apr 2018
Activity: Talk or presentation › Invited talk
Press / Media
Start-ups: Ostfriesland ist Entwicklungsland
30/11/18
1 item of Media coverage
Press/Media: Expert Comment