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Personal profile

Fingerprint Dive into the research topics where Diederich Bakker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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internship Social Sciences
overseas Social Sciences
Brand portfolio Business & Economics
school Social Sciences
Branding Business & Economics
Private labels Business & Economics
student Social Sciences
Retailers Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2021

Research Output 2010 2019

Expectations of an undergraduate overseas business intern? exploring the necessary school knowledge and personal traits

Ding, N., Bakker, D., English, T. & Bonsing, T., 19 Dec 2019, In : Journal of teaching in international business. 30, 4, p. 373-396

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
internship
overseas
school
student
workplace

Conceptualising influencer marketing

Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87

Research output: Contribution to journalArticleAcademicpeer-review

Marketing
Social media
Conceptualization
Discourse
Decision-making process

Online mobile behavior – an intercultural perspective

Bakker, D., 28 Sep 2017.

Research output: Contribution to conferenceAbstractOther research output

File
Internationalization
International business
The Netherlands
Small and medium-sized enterprises

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

File

Activities 2014 2019

Regions in transition - Common challenges. Innovation capacities & skills gap

Anu Manickam (Invited speaker), Harm van Lieshout (Invited speaker), Diederich Bakker (Invited speaker)
4 Jun 2019

Activity: Talk or presentationInvited talk

How do you compare to marketing and communication departments worldwide?

Diederich Bakker (Speaker), Mathias Falkenstein (Speaker)
12 Sep 2018

Activity: Talk or presentationOral presentation

Gluren bij de Zuiderburen

Diederich Bakker (Speaker)
15 Mar 2018

Activity: Talk or presentationInvited talk

Branding in higher education: how to manage your institution's reputation

Diederich Bakker (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)
13 Sep 2018

Activity: Talk or presentationOral presentation

Press / Media

Start-ups: Ostfriesland ist Entwicklungsland

Diederich Bakker

30/11/18

1 item of Media coverage

Press/Media: Expert Comment