Projects per year
Personal profile
Personal profile
Antonia Hein is a senior lecturer and Ph.D. candidate at the Hanze University of Applied Sciences and University of Groningen. Her research focuses on employee communication strategies and the extent to which employer branding contributes to the attractiveness of regional companies. For the past 16 years she has been working as a senior lecturer and researcher at the HUAS, responsible for the curriculum design of the International Communication bachelor and master programs. Her specialties include employee communication, international branding, corporate branding, employer branding, intercultural communication, regional images.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Energy
Publinova themes
- Economics and Management
- ICT and Media
- People and Society
- Technology
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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Employer Branding as a Powerful Tool for Employee Recruitment and Retention
Hein, A. (PI)
1/09/20 → 1/09/24
Project: PHD Research
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One Size Fits All? Employer Branding in Different Contexts
Hein, A., Elving, W., Koster, S. & Edzes, A., 8 Jan 2025, In: Corporate Reputation Review. p. 1-16 16 p., https://doi.org/10.1057/s41299-024-00210-5.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Is your employer branding strategy effective? The role of employee predisposition in achieving employer attractiveness
Hein, A., Elving, W., Koster, S. & Edzes, A., 12 Jan 2024, In: Corporate Communications. 29, 7, p. 1-20 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
The Role of Employer Branding in Stimulating Employer Attractiveness
Hein, A., 1 Sept 2021.Research output: Contribution to conference › Paper › Academic
1 Downloads (Pure) -
How to win the war for talent in the IT-City of Groningen: the relevance of authentic communication
Hein, A. & Elving, W. (Editor), 11 Nov 2019, Communicatieverhaal halen 2020: Inspirerende verhalen van de Galjaardprijs 2019 en prikkelende visies over publieke communicatie. Het Boekenschap, p. 130-133 4 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Open AccessFile162 Downloads (Pure)
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Employer Branding workshop: Fascinate and Connect
Hein, A. (Speaker)
8 Feb 2024Activity: Talk or presentation › Invited talk
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Energie, het lelijke eendje op de arbeidsmarkt?
Hein, A. (Speaker)
6 Mar 2024Activity: Talk or presentation › Invited talk
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Career in the North of the Netherlands? Why not?
Hein, A. (Speaker)
6 Mar 2024Activity: Talk or presentation › Invited talk
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Building Attractive Employer Brands Through Internal Social Media
Hein, A. (Speaker) & Elving, W. (Speaker)
11 Sept 2024 → 14 Sept 2024Activity: Talk or presentation › Oral presentation
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Presentation EUPRERA
Hein, A. (Speaker) & Elving, W. (Speaker)
11 Sept 2024 → 14 Sept 2024Activity: Talk or presentation › Invited talk