Antonia Hein
  • Nijenborgh 6, Energy Academy Europe
    9747AS Groningen
    The Netherlands


Research activity per year

Personal profile

Personal profile

Antonia Hein is a senior lecturer and Ph.D. candidate at the Hanze University of Applied Sciences and University of Groningen. Her research focuses on employee communication strategies and the extent to which employer branding contributes to the attractiveness of regional companies. For the past 16 years she has been working as a senior lecturer and researcher at the HUAS, responsible for the curriculum design of the International Communication bachelor and master programs. Her specialties include employee communication, international branding, corporate branding, employer branding, intercultural communication, regional images.


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Collaborations and top research areas from the last five years

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