Research Centre Entrepreneurship

Research Output 1994 2018

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Contribution to conference proceeding
2017

Wearables at work: preferences from an employee’s perspective

Lentferink, A., Oldenhuis, H., de Groot, M., Polstra, L., Velthuijsen, H. & van Gemert-Pijnen, L. Apr 2017 Persuasive technology: Development and implementation of personalized technologies to change attitudes and behaviours. de Vries, P. W. & van Rompay, T. (eds.). p. 46-48

Research output: Scientific - peer-reviewContribution to conference proceeding

Open Access
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2016

New directions in cognitive educational game design

Bril, I., Degens, N. & Braad, E. 2016 Workshop, Short Paper and Poster Proceedings from the Second Immersive Learning Research Network Conference. Allison, C., Morgado, L., Pirker, J., Beck, D., Richter, J. & Gütl, C. (eds.). Graz: Verlag der Technischen Universität Graz, p. 106-117

Research output: Scientific - peer-reviewContribution to conference proceeding

Open Access
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2015

A screenplay approach to simuate social impacts of technology in health care practices

Bouma, J. 2015 Proceedings of the 4th Participatory Innovation Conference 2015. Valkenburg, R., Dekkers, C. & Sluijs, J. (eds.). p. 91-98

Research output: ProfessionalContribution to conference proceeding

Open Access
File

Decision-making process in elderly care: an explorative study

Visser, L. & de Jong, D. J. Oct 2015 (Submitted) Understanding Small Enterprises (USE) 2015 : Conference Proceedings. 6 p.

Research output: ProfessionalContribution to conference proceeding

Keep on moving: designing physiotherapeutic exergames for multiple devices and exercises

Braad, E. & Degens, N. 2015 DiGRA '15 - Proceedings of the 2015 DiGRA International Conference: Think Design Play. Digital Games Research Association (DiGRA), 4 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

2014

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Bakker, D., Raabe, T. & Haas, S. 2014 The proceedings of the International Conference Marketing Trends. 10 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Bakker, D., Raabe, T. & Sundermann, S. 2014 International Marketing Trends Conference proceedings.

Research output: Scientific - peer-reviewContribution to conference proceeding

Pressure at play: measuring player approach and avoidance behaviour through the keyboard

van den Hoogen, W., Braad, E. & IJsselsteijn, W. Aug 2014 DiGRA '14 - Proceedings of the DIGRA 2014 International Conference. Digital Games Research Association (DiGRA), Vol. 8, 10 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

Open Access
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Procurement of non-incremental sustainable technology innovations: the case of small entrepreneurial firms supplying New Zealand construction & building industry

Staal, A., Tookey, J., Seadon, J., Walhof, G. & Mobach, M. Nov 2014 Proceedings of the 4th New Zealand Built Environment Research Symposium (NZBERS). Mbachu, J. (ed.). 4 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

Open Access

What makes it work? Mapping effective game mechanics for health game user research

Folkerts, J. 2014 Proceedings of the Serious Games Conference 2014: Bridging communities, harnessing technologies and enriching lives. 9 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

Open Access
File
2013

Attributing design decisions in the evaluation of game-based health interventions

Braad, E., Folkerts, J. & Jonker, N. 2013 Games for Health: Proceedings of the 3rd european conference on gaming and playful interaction in health care. Schouten, B., Fedtke, S., Bekker, T., Schijven, M. & Gekker, A. (eds.). Wiesbaden: Springer Vieweg, p. 61-74

Research output: Scientific - peer-reviewContribution to conference proceeding

File
2012

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley 2012 Anzmac Proceedings.

Research output: Scientific - peer-reviewContribution to conference proceeding

2011

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M. 2011 Anzmac Proceedings. 7 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

2010

Strategic options for retailers for branding private label portfolios

Bakker, D. 2010 Anzmac Proceedings.

Research output: Scientific - peer-reviewContribution to conference proceeding

2009

Entrepreneurship in the network economy

Velthuijsen, H. & de Graaf, F. J. Oct 2009 Enterprise grows in sustaining efficiency and effectiveness: Conference proceedings of 2009 International SME Development Forum. Zhang, H. & Zhao, R. (eds.). Marrickville: Orient Academic Forum, p. 629-636 8 p.

Research output: Scientific - peer-reviewContribution to conference proceeding

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