Research Output 1996 2018

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Book
2017

Strategische marketingplanning

Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: Book/ReportBookProfessional

2016

Merkpositionering

Alsem, K. J. & Kostelijk, E., Apr 2016, 1 ed. Noordhoff uitgevers. 254 p.

Research output: Book/ReportBookAcademic

2015
2 Downloads (Pure)

Doing business with China, a marketing perspective

Kostelijk, E. J. & Alsem, K. J., 2015, Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)

Research output: Book/ReportBookProfessional