Research Output 1996 2019

2019

Applied Strategic Marketing: A Step by Step Approach

Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

Research output: Book/ReportBookAcademic

Strategic marketing
Brand value
Marketing planning
Value proposition
Customer value
5 Downloads (Pure)

Mogelijkheden voor een sociale onderneming in Emmen

de Jong, D. J., Schokker, M. & Alsem, K. J., Jun 2019, Hanzehogeschool Groningen. 82 p. (Marklinq publicaties; no. 16)

Research output: Book/ReportReportProfessional

Open Access
File
13 Downloads (Pure)

Switchgedrag rond zorgverzekeringen van inwoners uit Noord-Nederland

Alsem, K. J., Wever, J. & Klein Koerkamp, R., 20 Dec 2019, Hanzehogeschool Groningen. 29 p. (Marklinq publicaties; no. 17)

Research output: Book/ReportReportProfessional

File
2018
31 Downloads (Pure)

Antimicrobial effects of fruit and flower anthocyanins

Binnema, D. J., Smelt, M., Wever, J., Hageman, J., Wu, X. Y., Onrust, E., Hoekstra, H. E., Sikkema, L. M., Wieleman, D. A., Sibbald-Tsompanidou, E., Harmsen, H. J. M., Parotte, S. S., Lubbers, E. & Wever, J., 27 Mar 2018.

Research output: Contribution to conferencePosterAcademic

Open Access
File
Anthocyanins
Fruits
Bactericides
Anti-Bacterial Agents

Het smaakt goed maar toch kopen mensen het niet, hoe kan dat?

Alsem, K. J., 18 Sep 2018

Research output: Non-textual formWeb publication/siteProfessional

'Maak in het Noorden ruimte voor toerisme'

Cnossen, M., Hartman, S., Crum, A., Risselada, B., van Dijk, J. & Alsem, K. J., 10 Oct 2018, In : Leeuwarder courant.

Research output: Contribution to journalArticleProfessional

37 Downloads (Pure)

Monitor Noord-Groningen 2018

Alsem, K. J., Wever, J., Brakman, S. & Garretsen, H., Nov 2018, Hanzehogeschool Groningen. 40 p. (Marklinq publicaties; no. 15)

Research output: Book/ReportReportProfessional

Open Access
File
123 Downloads (Pure)

Proof of the pudding: kookboek voor klantonderzoek in de foodsector

Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)

Research output: Book/ReportReportProfessional

Open Access
File

Wees geen paarse krokodil

Alsem, K. J., 11 Jun 2018

Research output: Non-textual formWeb publication/siteProfessional

2017
55 Downloads (Pure)

De achterblijvende exportprestaties van het noordelijke mkb

Alsem, K. J. & de Jong, D. J., 12 Apr 2017, In : Economisch statistische berichten. 4748, p. 162-165

Research output: Contribution to journalArticleProfessional

Open Access
File
236 Downloads (Pure)

Marktonderzoek en strategisch marketingplan Stichting Vrijwilligers Terminale Zorg Drenthe (VTZD)

de Jong, D. J., Schokker, M. & Alsem, K. J., 3 Dec 2017, Groningen: Hanzehogeschool Groningen. 96 p. (Marklinqpublicaties; no. 13)

Research output: Book/ReportReportProfessional

Open Access
File
84 Downloads (Pure)

Meer ruimte voor winkelbeleving

Alsem, K. J. & de Jong, D. J., 2017, In : Management & organisatie. 71, 3/4, p. 98-118 21 p.

Research output: Contribution to journalArticleAcademicpeer-review

File

Strategische marketingplanning

Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: Book/ReportBookProfessional

404 Downloads (Pure)

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S., Nov 2017, Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: Book/ReportReportProfessional

Open Access
File
Cross-cultural differences
Consumer value
Cultural differences
The Netherlands
Value systems
2016
204 Downloads (Pure)

De internationalisering van het noordelijk MKB: Een verkennend literatuuronderzoek

de Jong, D. J., 14 Apr 2016, 51 p. (Marklinq publicaties; no. 9).

Research output: Working paperProfessional

Open Access
File
95 Downloads (Pure)

Evaluatierapport Marketing Emmen

Alsem, K. J., van Leer, F., Visser, L. & Noordmans, C., 14 Nov 2016, Hanzehogeschool Groningen. 112 p. (Marklinq Publicaties; no. 10)

Research output: Book/ReportReportProfessional

Open Access
File

Longitudinal patterns and predictors of multiple health risk behaviors among adolescents: the TRAILS study

Visser, L., de Winter, A. F., Verhulst, F. C., Vollebergh, W. A. M. & Reijneveld, S. A., Mar 2016, In : Preventive medicine. 84, p. 76–82

Research output: Contribution to journalArticleAcademicpeer-review

Risk-Taking
health risk
health behavior
risk behavior
adolescent

Merkpositionering

Alsem, K. J. & Kostelijk, E., Apr 2016, 1 ed. Noordhoff uitgevers. 254 p.

Research output: Book/ReportBookAcademic

20 Downloads (Pure)

Monitor Noord-Groningen 2016

Alsem, K. J., Wever, J., Brakman, S. (ed.), Garretsen, H. (ed.) & Stelder, D. (ed.), 2016, Hanzehogeschool Groningen. 36 p.

Research output: Book/ReportReportProfessional

Open Access
File

The delicate interface between management accounting and marketing management

van Helden, J. & Alsem, K. J., 28 Jun 2016, In : Journal of accounting and marketing. 5, 3, 5 p.

Research output: Contribution to journalArticleAcademicpeer-review

Marketing management
Management accounting
Interface management
Budgetary control
Inclusion

Zorg met liefde en lef: stappenplan voor effectieve zorgmarketing, 2e druk

Alsem, K. J. & Klein Koerkamp, R., 10 Oct 2016, 2 ed. Haren: Profiel Uitgeverij Bedum. 312 p.

Research output: Book/ReportBookProfessional

2015

4 uitdagingen in zorgmarketing

Alsem, K. J., 29 May 2015

Research output: Non-textual formWeb publication/siteOther research output

Open Access
1 Downloads (Pure)

Bezoekersprognose Wad & Zoo

Alsem, K. J. & Wever, J., Sep 2015, Hanzehogeschool Groningen. 46 p. (Marklinq Publicaties; no. 8)

Research output: Book/ReportReportProfessional

1 Downloads (Pure)

Branding van Groningen Airport Eelde

Visser, L., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

Decision-making process in elderly care: an explorative study

Visser, L. & de Jong, D. J., Oct 2015, (Submitted) Understanding Small Enterprises (USE) 2015 : Conference Proceedings. 6 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Nursing Homes
Decision Making
Decision-making process
Elderly care
Nursing homes

Do child's psychosocial functioning, and parent and family characteristics predict early alcohol use? The TRAILS Study

Visser, L., de Winter, A. F., Vollebergh, W. A. M., Verhulst, F. C. & Reijneveld, S. A., 2015, In : European journal of public health. 25, 1, p. 38-43

Research output: Contribution to journalArticleAcademicpeer-review

Alcohols
Confidence Intervals
Odds Ratio
Delivery of Health Care
Surveys and Questionnaires
2 Downloads (Pure)

Doing business with China, a marketing perspective

Kostelijk, E. J. & Alsem, K. J., 2015, Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)

Research output: Book/ReportBookProfessional

Marketing
China
Brand value
Supply side
Branding
19 Downloads (Pure)

Evaluatie '14-'15: Hanze Ontwerpfabriek

van Scheltinga, R., 2015, Hanzehogeschool Groningen. 24 p.

Research output: Book/ReportReportProfessional

Open Access
File

How good are health care companies at branding?

Alsem, K. J. & Kostelijk, E. J., 2015, p. 11-19. 8 p.

Research output: Contribution to conferencePaperOther research output

Branding
Healthcare
Small enterprises
1 Downloads (Pure)

Non-respons onderzoek 1e jaars

Wever, J., 2015, Hanzehogeschool Groningen. 5 p.

Research output: Book/ReportReportProfessional

Onderzoek naar ontwikkelingen in de acceptatie van de participatiewet

Alsem, K. J., van Leer, F. & Petrache, C., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

10 Downloads (Pure)
1 Downloads (Pure)

The value compass: a new perspective to branding

Kostelijk, E. J., 16 Nov 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

Branding
139 Downloads (Pure)

The value compass: a study of consumer values and brand values

Kostelijk, E. J., 2015, 225 p.

Research output: Ph.D. ThesisPhD Research internal, graduation external

Open Access
File
Brand value
Consumer value
Value systems
Value theory
Marketing theory
1 Downloads (Pure)

Wad & Zoo

Alsem, K. J. & Wever, J., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

2014
33 Downloads (Pure)

De kern van Haren: Onderzoeks- en adviesrapport betreffende de economische ontwikkeling van de gemeente Haren

Alsem, K. J., van Leer, F. & Brakman, S., Jun 2014, Hanzehogeschool Groningen. 76 p. (Marklinq Publicaties; no. 6)

Research output: Book/ReportReportProfessional

File

Early detection and prevention of adolescent alcohol use: Parenting and psychosocial factors

Visser, L., 2014, 161 p.

Research output: Ph.D. ThesisPhD Research external, graduation internal

psychosocial factors
Parenting
alcohol
Alcohols
Psychology
42 Downloads (Pure)

Keuzeproces ouderenzorg

Visser, L., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

Open Access
File
168 Downloads (Pure)

Keuzeprocessen in de ouderenzorg: een verkennend onderzoek

Visser, L. & de Jong, D. J., Jul 2014, Hanzehogeschool Groningen. (Marklinq Publicaties; no. 7)

Research output: Book/ReportReportProfessional

Open Access
File
21 Downloads (Pure)

Monitor050

Wever, J. & Fischer, T., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

Open Access
File
43 Downloads (Pure)

Politieke partijen als merk: wat is de mate van onderscheid?

Alsem, K. J. & Fischer, T., Mar 2014, Hanzehogeschool Groningen. 32 p. (Marklinq Publicaties; no. 5)

Research output: Book/ReportReportProfessional

Open Access
File
26 Downloads (Pure)

Samen beter worden: nieuwe competenties voor de marketing-communicatiemedewerker in de gezondheidszorg

Alsem, K. J., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

File
2013

Alcohol use and abuse in young adulthood: do self-control and parents' perceptions of friends during adolescence modify peer influence? The TRAILS study

Visser, L., de Winter, A. F., Veenstra, R., Verhulst, F. C. & Reijneveld, S. A., Dec 2013, In : Addictive behaviors. 38, 12, p. 2841-2846

Research output: Contribution to journalArticleAcademicpeer-review

self-control
adulthood
Alcoholism
adolescence
parents
48 Downloads (Pure)

De marketingoriëntatie van bedrijven in Noord-Nederland

Alsem, K. J. & van Leer, F., Aug 2013, Hanzehogeschool Groningen. 38 p. (Marklinq Publicaties; no. 1)

Research output: Book/ReportReportProfessional

File
68 Downloads (Pure)

De onderscheidendheid van merkwaarden in de zorg

Alsem, K. J. & Kostelijk, E. J., Aug 2013, Hanzehogeschool Groningen. 44 p. (Marklinq Publicaties; no. 2)

Research output: Book/ReportReportProfessional

File
26 Downloads (Pure)

Effecten van crisissituaties op regio-imago’s

Alsem, K. J. & Fischer, T., Aug 2013, Hanzehogeschool Groningen. 52 p. (Marklinq Publicaties; no. 3)

Research output: Book/ReportReportProfessional

Open Access
File

Marklinq

Alsem, K. J., 2013

Research output: Non-textual formWeb publication/siteOther research output

Open Access

The impact of parenting styles on adolescent alcohol use: the TRAILS Study

Visser, L., de Winter, A. F., Vollebergh, W. A. M., Verhulst, F. C. & Reijneveld, S. A., Jun 2013, In : European addiction research. 19, 4, p. 165–172

Research output: Contribution to journalArticleAcademicpeer-review

parenting style
Parenting
alcohol
adolescent
Alcohols
23 Downloads (Pure)

Toeristisch ondernemen in Noord-Nederland: evaluatie van het toerisme-adviesproject VOTR

Alsem, K. J. & Kostelijk, E. J., Nov 2013, Hanzehogeschool Groningen. 52 p. (Marklinq Publicaties; no. 4)

Research output: Book/ReportReportProfessional

Open Access
File