Research Output 1996 2018

2018
23 Downloads (Pure)

Antimicrobial effects of fruit and flower anthocyanins

Binnema, D. J., Smelt, M., Wever, J., Hageman, J., Wu, X. Y., Onrust, E., Hoekstra, H. E., Sikkema, L. M., Wieleman, D. A., Sibbald-Tsompanidou, E., Harmsen, H. J. M., Parotte, S. S., Lubbers, E. & Wever, J., 27 Mar 2018.

Research output: Contribution to conferencePosterAcademic

Open Access
File
28 Downloads (Pure)

Monitor Noord-Groningen 2018

Alsem, K. J., Wever, J., Brakman, S. & Garretsen, H., Nov 2018, Hanzehogeschool Groningen. 40 p. (Marklinq publicaties; no. 15)

Research output: Book/ReportReportProfessional

Open Access
File
74 Downloads (Pure)

Proof of the pudding: kookboek voor klantonderzoek in de foodsector

Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)

Research output: Book/ReportReportProfessional

Open Access
File
2017
53 Downloads (Pure)

De achterblijvende exportprestaties van het noordelijke mkb

Alsem, K. J. & de Jong, D. J., 12 Apr 2017, In : Economisch statistische berichten. 4748, p. 162-165

Research output: Contribution to journalArticleProfessional

Open Access
File
187 Downloads (Pure)

Marktonderzoek en strategisch marketingplan Stichting Vrijwilligers Terminale Zorg Drenthe (VTZD)

de Jong, D. J., Schokker, M. & Alsem, K. J., 3 Dec 2017, Groningen: Hanzehogeschool Groningen. 96 p. (Marklinqpublicaties; no. 13)

Research output: Book/ReportReportProfessional

Open Access
File

Strategische marketingplanning

Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: Book/ReportBookProfessional

350 Downloads (Pure)

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S., Nov 2017, Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: Book/ReportReportProfessional

Open Access
File
2016
184 Downloads (Pure)

De internationalisering van het noordelijk MKB: Een verkennend literatuuronderzoek

de Jong, D. J., 14 Apr 2016, 51 p. (Marklinq publicaties; no. 9).

Research output: Working paperProfessional

Open Access
File
86 Downloads (Pure)

Evaluatierapport Marketing Emmen

Alsem, K. J., van Leer, F., Visser, L. & Noordmans, C., 14 Nov 2016, Hanzehogeschool Groningen. 112 p. (Marklinq Publicaties; no. 10)

Research output: Book/ReportReportProfessional

Open Access
File

Longitudinal patterns and predictors of multiple health risk behaviors among adolescents: the TRAILS study

Visser, L., de Winter, A. F., Verhulst, F. C., Vollebergh, W. A. M. & Reijneveld, S. A., Mar 2016, In : Preventive medicine. 84, p. 76–82

Research output: Contribution to journalArticleAcademicpeer-review

Merkpositionering

Alsem, K. J. & Kostelijk, E., Apr 2016, 1 ed. Noordhoff uitgevers. 254 p.

Research output: Book/ReportBookAcademic

18 Downloads (Pure)

Monitor Noord-Groningen 2016

Alsem, K. J., Wever, J., Brakman, S. (ed.), Garretsen, H. (ed.) & Stelder, D. (ed.), 2016, Hanzehogeschool Groningen. 36 p.

Research output: Book/ReportReportProfessional

Open Access
File

The delicate interface between management accounting and marketing management

van Helden, J. & Alsem, K. J., 28 Jun 2016, In : Journal of accounting and marketing. 5, 3, 5 p.

Research output: Contribution to journalArticleAcademicpeer-review

Marketing management
Management accounting
Interface management
Budgetary control
Inclusion
2015

4 uitdagingen in zorgmarketing

Alsem, K. J., 29 May 2015

Research output: Non-textual formWeb publication/siteOther research output

Open Access
1 Downloads (Pure)

Bezoekersprognose Wad & Zoo

Alsem, K. J. & Wever, J., Sep 2015, Hanzehogeschool Groningen. 46 p. (Marklinq Publicaties; no. 8)

Research output: Book/ReportReportProfessional

1 Downloads (Pure)

Branding van Groningen Airport Eelde

Visser, L., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

Decision-making process in elderly care: an explorative study

Visser, L. & de Jong, D. J., Oct 2015, (Submitted) Understanding Small Enterprises (USE) 2015 : Conference Proceedings. 6 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Do child's psychosocial functioning, and parent and family characteristics predict early alcohol use? The TRAILS Study

Visser, L., de Winter, A. F., Vollebergh, W. A. M., Verhulst, F. C. & Reijneveld, S. A., 2015, In : European journal of public health. 25, 1, p. 38-43

Research output: Contribution to journalArticleAcademicpeer-review

2 Downloads (Pure)

Doing business with China, a marketing perspective

Kostelijk, E. J. & Alsem, K. J., 2015, Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)

Research output: Book/ReportBookProfessional

16 Downloads (Pure)

Evaluatie '14-'15: Hanze Ontwerpfabriek

van Scheltinga, R., 2015, Hanzehogeschool Groningen. 24 p.

Research output: Book/ReportReportProfessional

Open Access
File

How good are health care companies at branding?

Alsem, K. J. & Kostelijk, E. J., 2015, p. 11-19. 8 p.

Research output: Contribution to conferencePaperOther research output

1 Downloads (Pure)

Non-respons onderzoek 1e jaars

Wever, J., 2015, Hanzehogeschool Groningen. 5 p.

Research output: Book/ReportReportProfessional

Onderzoek naar ontwikkelingen in de acceptatie van de participatiewet

Alsem, K. J., van Leer, F. & Petrache, C., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

10 Downloads (Pure)
1 Downloads (Pure)

The value compass: a new perspective to branding

Kostelijk, E. J., 16 Nov 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

86 Downloads (Pure)

The value compass: a study of consumer values and brand values

Kostelijk, E. J., 2015, 225 p.

Research output: Ph.D. ThesisPhD Research internal, graduation externalAcademic

Open Access
File

Wad & Zoo

Alsem, K. J. & Wever, J., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

2014
22 Downloads (Pure)

De kern van Haren: Onderzoeks- en adviesrapport betreffende de economische ontwikkeling van de gemeente Haren

Alsem, K. J., van Leer, F. & Brakman, S., Jun 2014, Hanzehogeschool Groningen. 76 p. (Marklinq Publicaties; no. 6)

Research output: Book/ReportReportProfessional

File

Early detection and prevention of adolescent alcohol use: Parenting and psychosocial factors

Visser, L., 2014, 161 p.

Research output: Ph.D. ThesisPhD Research external, graduation internalAcademic

37 Downloads (Pure)

Keuzeproces ouderenzorg

Visser, L., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

Open Access
File
154 Downloads (Pure)

Keuzeprocessen in de ouderenzorg: een verkennend onderzoek

Visser, L. & de Jong, D. J., Jul 2014, Hanzehogeschool Groningen. (Marklinq Publicaties; no. 7)

Research output: Book/ReportReportProfessional

Open Access
File
16 Downloads (Pure)

Monitor050

Wever, J. & Fischer, T., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

Open Access
File
39 Downloads (Pure)

Politieke partijen als merk: wat is de mate van onderscheid?

Alsem, K. J. & Fischer, T., Mar 2014, Hanzehogeschool Groningen. 32 p. (Marklinq Publicaties; no. 5)

Research output: Book/ReportReportProfessional

Open Access
File
16 Downloads (Pure)

Samen beter worden: nieuwe competenties voor de marketing-communicatiemedewerker in de gezondheidszorg

Alsem, K. J., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

File
2013

Alcohol use and abuse in young adulthood: do self-control and parents' perceptions of friends during adolescence modify peer influence? The TRAILS study

Visser, L., de Winter, A. F., Veenstra, R., Verhulst, F. C. & Reijneveld, S. A., Dec 2013, In : Addictive behaviors. 38, 12, p. 2841-2846

Research output: Contribution to journalArticleAcademicpeer-review

38 Downloads (Pure)

De marketingoriëntatie van bedrijven in Noord-Nederland

Alsem, K. J. & van Leer, F., Aug 2013, Hanzehogeschool Groningen. 38 p. (Marklinq Publicaties; no. 1)

Research output: Book/ReportReportProfessional

File
60 Downloads (Pure)

De onderscheidendheid van merkwaarden in de zorg

Alsem, K. J. & Kostelijk, E. J., Aug 2013, Hanzehogeschool Groningen. 44 p. (Marklinq Publicaties; no. 2)

Research output: Book/ReportReportProfessional

File
23 Downloads (Pure)

Effecten van crisissituaties op regio-imago’s

Alsem, K. J. & Fischer, T., Aug 2013, Hanzehogeschool Groningen. 52 p. (Marklinq Publicaties; no. 3)

Research output: Book/ReportReportProfessional

Open Access
File

Marklinq

Alsem, K. J., 2013

Research output: Non-textual formWeb publication/siteOther research output

Open Access

The impact of parenting styles on adolescent alcohol use: the TRAILS Study

Visser, L., de Winter, A. F., Vollebergh, W. A. M., Verhulst, F. C. & Reijneveld, S. A., Jun 2013, In : European addiction research. 19, 4, p. 165–172

Research output: Contribution to journalArticleAcademicpeer-review

20 Downloads (Pure)

Toeristisch ondernemen in Noord-Nederland: evaluatie van het toerisme-adviesproject VOTR

Alsem, K. J. & Kostelijk, E. J., Nov 2013, Hanzehogeschool Groningen. 52 p. (Marklinq Publicaties; no. 4)

Research output: Book/ReportReportProfessional

Open Access
File

Wat marketeers moeten lezen: sterke stukken

Alsem, K. J. & Heeg, R. (ed.), Aug 2013, In : Tijdschrift voor marketing. p. 43-45

Research output: Contribution to journalReview articleAcademic

2012
17 Downloads (Pure)

INNNL.biz goes online: 北荷兰商务网

Alsem, K. J., 2012

Research output: Non-textual formWeb publication/siteOther research output

Open Access
File
65 Downloads (Pure)

The parent-child relationship and adolescent alcohol use: a systematic review of longitudinal studies

Visser, L., de Winter, A. F. & Reijneveld, S. A., 20 Oct 2012, In : BMC public health. 12, 1, 16 p.

Research output: Contribution to journalReview articleAcademicpeer-review

Open Access
File
2011

Spousal support and changes in distress over time in couples coping with cancer: the role of personal control

Dagan, M., Sanderman, R., Schokker, M. C., Wiggers, T., Baas, P. C., van Haastert, M. & Hagedoorn, M., Apr 2011, In : Journal of family psychology : JFP : journal of the Division of Family Psychology of the American Psychological Association (Division 43). 25, 2, p. 310-318

Research output: Contribution to journalArticleAcademicpeer-review

20 Downloads (Pure)

Valorisatie van kennis: Hanzehogeschool Groningen

Wever, J. & Roose, W., Feb 2011, HanzeConnect. 35 p.

Research output: Book/ReportReportProfessional

File
2008

Identity based marketing: a new balanced marketing paradigm

Alsem, K. J. & Kostelijk, E. J., 2008, In : European journal of marketing. 42, p. 907-914

Research output: Contribution to journalArticleProfessional

2001

Het voorkomen van zappingsgedrag bij televisiereclame

Woltman Elpers, J. L. C. M. & Alsem, K. J., 2001, In : Economisch statistische berichten. 4295, p. 148-151

Research output: Contribution to journalArticleProfessional

1998

Concurrentieanalyse, leereenheid 3

Alsem, K. J., 1998, Cursus Marketingmanagement, Open Universiteit 1. p. 91-120

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional