Fingerprint Dive into the research topics where Marketing / Market Focused Entrepreneurship is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Alcohols Medicine & Life Sciences
alcohol Social Sciences
adolescent Social Sciences
Parenting Medicine & Life Sciences
Risk-Taking Medicine & Life Sciences
self-control Social Sciences
adolescence Social Sciences
Parent-Child Relations Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Congresorganisatie 11 oktober 2017

Grit, A., Degenhart, J., Bergsma, A. & Loef, J.

1/05/17 → …

Project: Other

File

Ondernemerschapsonderwijs 3.0 Het moduul Kiemkracht.

Grit, A., Loef, J., Bergsma, A., de Kraker, C., Ottens, T., Westhof, J. & van der Ploeg, T.

1/05/17 → …

Project: Research

Bedrijfsopvolging in de Eemsmond

Grit, A., Loef, J. & Bergsma, A.

1/02/17 → …

Project: Other

Research Output 1996 2019

Applied Strategic Marketing: A Step by Step Approach

Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

Research output: Book/ReportBookAcademic

Strategic marketing
Brand value
Marketing planning
Value proposition
Customer value

Mogelijkheden voor een sociale onderneming in Emmen

de Jong, D. J., Schokker, M. & Alsem, K. J., Jun 2019, Hanzehogeschool Groningen. 82 p. (Marklinq publicaties; no. 16)

Research output: Book/ReportReportProfessional

Open Access
File

Switchgedrag rond zorgverzekeringen van inwoners uit Noord-Nederland

Alsem, K. J., Wever, J. & Klein Koerkamp, R., 20 Dec 2019, Hanzehogeschool Groningen. 29 p. (Marklinq publicaties; no. 17)

Research output: Book/ReportReportProfessional

File

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2012 2019

Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?

Karel Jan Alsem (Speaker)
18 Nov 2019

Activity: Talk or presentationOral presentation

De kern van zorgmarketing

Karel Jan Alsem (Speaker)
25 Sep 2019

Activity: Talk or presentationOral presentation

25 years marketing, and innovation

Karel Jan Alsem (Speaker)
11 Jan 2019

Activity: Talk or presentationOral presentation

Press / Media

Noorderling is tevreden over zorgverzekeraar

Karel Jan Alsem

29/12/19

1 Media contribution

Press/Media: Research

Noorderling tevreden over zorgverzekeraar

Karel Jan Alsem

29/12/19

1 Media contribution

Press/Media: Research