Marketing / Market Focused Entrepreneurship

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Alcohols Medicine & Life Sciences
Branding Business & Economics
The Netherlands Business & Economics
Health Medicine & Life Sciences
Parent-Child Relations Medicine & Life Sciences
Parenting Medicine & Life Sciences
Alcoholism Medicine & Life Sciences
Neoplasms Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Ondernemerschapsonderwijs 3.0 Het moduul Kiemkracht.

Grit, A., Loef, J., de Kraker, C., Ottens, T., Westhof, J. & van der Ploeg, T.

1/05/17 → …

Project: Research

Bedrijfsopvolging in de Eemsmond

Grit, A. & Loef, J.

1/02/17 → …

Project: Other

Research Output 1996 2017

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S. Nov 2017 Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: ProfessionalReport

Cross-cultural differences
Consumer behaviour
Cultural differences
Value systems
The Netherlands

De internationalisering van het noordelijk MKB: Een verkennend literatuuronderzoek

de Jong, D. J. 14 Apr 2016 51 p.(Marklinq publicaties; no. 9)

Research output: ProfessionalWorking paper

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2012 2017

Zorgmarketing als antwoord op de nieuwe spelregels?

Alsem, K. J. (Speaker)
7 Oct 2017

Activity: Invited talk

Getting insights in zorgmarketing

Alsem, K. J. (Speaker)
18 Sep 2017

Activity: Oral presentation

Marketingtactiek in de zorg

Alsem, K. J. (Speaker)
11 Oct 2017

Activity: Oral presentation

Press / Media

Recorddeelname aan Fairtrade Week

Karel Jan Alsem

28/10/14

1 media contribution

Press / Media: Expert Comment

De hoogste tijd voor meer zorgmarketing

Karel Jan Alsem

7/07/14

1 item of media coverage

Press / Media: Expert Comment

Film lectoraat Marketing/Marktgericht ondernemen

Karel Jan Alsem

3/12/13

1 item of media coverage

Press / Media: Public Engagement Activities