Marketing and Entrepreneurship

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  • 2021

    Customer Journey: from practice to theory

    Pol, H., Harris, P. & van der Veen, G., 1 Apr 2021, The Routledge Companion to Strategic Marketing. Routledge, p. 422-448 27 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • 2003

    Korte termijn effecten van merknaamveranderingen

    Akkermans, J. & Alsem, K. J., 2003, Ontwikkelingen in het marktonderzoek, Jaarboek 2003, van de Marktonderzoekassociatie. Hoekstra, J. C., Poiesz, T., Bronner, A. E., Dekker, P., de Leeuw, E., de Ruyter, K. & Smidts, A. (eds.). Haarlem: De Vrieseborch, p. 177-192 16 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • 1998

    Concurrentieanalyse, leereenheid 3

    Alsem, K. J., 1998, Cursus Marketingmanagement, Open Universiteit 1. p. 91-120

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional