Research Output

2020

Brand positioning: Connecting marketing strategy and communication

Kostelijk, E. J. & Alsem, K. J., 18 Feb 2020, 1 ed. Routledge/Taylor & Francis. 254 p.

Research output: Book/ReportBookAcademic

Het keuzeproces van zorgconsumenten voor een zorgverlener: een kwantitatief onderzoek

Visser, L. & Alsem, K. J., 10 Apr 2020, (Accepted/In press) In : Tijdschrift voor gezondheidswetenschappen. 2

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Invloed van corona op het MKB

Alsem, K. J. & Fischer, T. J., 31 May 2020, 23 p. (Marklinq publicaties; no. 18)

Research output: Book/ReportReportProfessional

File
159 Downloads (Pure)

Strategische marketingplanning

Alsem, K. J., 10 Jun 2020, 8 ed. Groningen: Noordhoff uitgevers. 454 p.

Research output: Book/ReportBookProfessional

2019

Applied Strategic Marketing: A Step by Step Approach

Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

Research output: Book/ReportBookAcademic

Mogelijkheden voor een sociale onderneming in Emmen

de Jong, D. J., Schokker, M. & Alsem, K. J., Jun 2019, Hanzehogeschool Groningen. 82 p. (Marklinq publicaties; no. 16)

Research output: Book/ReportReportProfessional

Open Access
File
38 Downloads (Pure)

Switchgedrag rond zorgverzekeringen van inwoners uit Noord-Nederland

Alsem, K. J., Wever, J. & Klein Koerkamp, R., 20 Dec 2019, Hanzehogeschool Groningen. 29 p. (Marklinq publicaties; no. 17)

Research output: Book/ReportReportProfessional

File
23 Downloads (Pure)
2018

Antimicrobial effects of fruit and flower anthocyanins

Binnema, D. J., Smelt, M., Wever, J., Hageman, J., Wu, X. Y., Onrust, E., Hoekstra, H. E., Sikkema, L. M., Wieleman, D. A., Sibbald-Tsompanidou, E., Harmsen, H. J. M., Parotte, S. S., Lubbers, E. & Wever, J., 27 Mar 2018.

Research output: Contribution to conferencePosterAcademic

Open Access
File
47 Downloads (Pure)

Het smaakt goed maar toch kopen mensen het niet, hoe kan dat?

Alsem, K. J., 18 Sep 2018

Research output: Non-textual formWeb publication/siteProfessional

'Maak in het Noorden ruimte voor toerisme'

Cnossen, M., Hartman, S., Crum, A., Risselada, B., van Dijk, J. & Alsem, K. J., 10 Oct 2018, In : Leeuwarder courant.

Research output: Contribution to journalArticleProfessional

Monitor Noord-Groningen 2018

Alsem, K. J., Wever, J., Brakman, S. & Garretsen, H., Nov 2018, Hanzehogeschool Groningen. 40 p. (Marklinq publicaties; no. 15)

Research output: Book/ReportReportProfessional

Open Access
File
40 Downloads (Pure)

Proof of the pudding: kookboek voor klantonderzoek in de foodsector

Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)

Research output: Book/ReportReportProfessional

Open Access
File
239 Downloads (Pure)

Wees geen paarse krokodil

Alsem, K. J., 11 Jun 2018

Research output: Non-textual formWeb publication/siteProfessional

2017

De achterblijvende exportprestaties van het noordelijke mkb

Alsem, K. J. & de Jong, D. J., 12 Apr 2017, In : Economisch statistische berichten. 4748, p. 162-165

Research output: Contribution to journalArticleProfessional

Open Access
File
69 Downloads (Pure)

Marktonderzoek en strategisch marketingplan Stichting Vrijwilligers Terminale Zorg Drenthe (VTZD)

de Jong, D. J., Schokker, M. & Alsem, K. J., 3 Dec 2017, Groningen: Hanzehogeschool Groningen. 96 p. (Marklinqpublicaties; no. 13)

Research output: Book/ReportReportProfessional

Open Access
File
344 Downloads (Pure)

Meer ruimte voor winkelbeleving

Alsem, K. J. & de Jong, D. J., 2017, In : Management & organisatie. 71, 3/4, p. 98-118 21 p.

Research output: Contribution to journalArticleAcademicpeer-review

File
322 Downloads (Pure)

Strategische marketingplanning

Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: Book/ReportBookProfessional

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S., Nov 2017, Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: Book/ReportReportProfessional

Open Access
File
466 Downloads (Pure)
2016

De internationalisering van het noordelijk MKB: Een verkennend literatuuronderzoek

de Jong, D. J., 14 Apr 2016, 51 p. (Marklinq publicaties; no. 9).

Research output: Working paperProfessional

Open Access
File
236 Downloads (Pure)

Evaluatierapport Marketing Emmen

Alsem, K. J., van Leer, F., Visser, L. & Noordmans, C., 14 Nov 2016, Hanzehogeschool Groningen. 112 p. (Marklinq Publicaties; no. 10)

Research output: Book/ReportReportProfessional

Open Access
File
137 Downloads (Pure)

Longitudinal patterns and predictors of multiple health risk behaviors among adolescents: the TRAILS study

Visser, L., de Winter, A. F., Verhulst, F. C., Vollebergh, W. A. M. & Reijneveld, S. A., Mar 2016, In : Preventive medicine. 84, p. 76–82

Research output: Contribution to journalArticleAcademicpeer-review

Merkpositionering

Alsem, K. J. & Kostelijk, E., Apr 2016, 1 ed. Noordhoff uitgevers. 254 p.

Research output: Book/ReportBookAcademic

Monitor Noord-Groningen 2016

Alsem, K. J., Wever, J., Brakman, S. (ed.), Garretsen, H. (ed.) & Stelder, D. (ed.), 2016, Hanzehogeschool Groningen. 36 p.

Research output: Book/ReportReportProfessional

Open Access
File
22 Downloads (Pure)

The delicate interface between management accounting and marketing management

van Helden, J. & Alsem, K. J., 28 Jun 2016, In : Journal of accounting and marketing. 5, 3, 5 p.

Research output: Contribution to journalArticleAcademicpeer-review

Zorg met liefde en lef: stappenplan voor effectieve zorgmarketing, 2e druk

Alsem, K. J. & Klein Koerkamp, R., 10 Oct 2016, 2 ed. Haren: Profiel Uitgeverij Bedum. 312 p.

Research output: Book/ReportBookProfessional

2015

4 uitdagingen in zorgmarketing

Alsem, K. J., 29 May 2015

Research output: Non-textual formWeb publication/siteOther research output

Open Access

Bezoekersprognose Wad & Zoo

Alsem, K. J. & Wever, J., Sep 2015, Hanzehogeschool Groningen. 46 p. (Marklinq Publicaties; no. 8)

Research output: Book/ReportReportProfessional

1 Downloads (Pure)

Branding van Groningen Airport Eelde

Visser, L., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

1 Downloads (Pure)

Decision-making process in elderly care: an explorative study

Visser, L. & de Jong, D. J., Oct 2015, (Submitted) Understanding Small Enterprises (USE) 2015 : Conference Proceedings. 6 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Do child's psychosocial functioning, and parent and family characteristics predict early alcohol use? The TRAILS Study

Visser, L., de Winter, A. F., Vollebergh, W. A. M., Verhulst, F. C. & Reijneveld, S. A., 2015, In : European journal of public health. 25, 1, p. 38-43

Research output: Contribution to journalArticleAcademicpeer-review

Doing business with China, a marketing perspective

Kostelijk, E. J. & Alsem, K. J., 2015, Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)

Research output: Book/ReportBookProfessional

2 Downloads (Pure)

Evaluatie '14-'15: Hanze Ontwerpfabriek

van Scheltinga, R., 2015, Hanzehogeschool Groningen. 24 p.

Research output: Book/ReportReportProfessional

Open Access
File
26 Downloads (Pure)

How good are health care companies at branding?

Alsem, K. J. & Kostelijk, E. J., 2015, p. 11-19. 8 p.

Research output: Contribution to conferencePaperOther research output

Non-respons onderzoek 1e jaars

Wever, J., 2015, Hanzehogeschool Groningen. 5 p.

Research output: Book/ReportReportProfessional

1 Downloads (Pure)

Onderzoek naar ontwikkelingen in de acceptatie van de participatiewet

Alsem, K. J., van Leer, F. & Petrache, C., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

10 Downloads (Pure)

The value compass: a study of consumer values and brand values

Kostelijk, E. J., 2015, 225 p.

Research output: Ph.D. ThesisPhD Research internal, graduation external

Open Access
File
186 Downloads (Pure)

The value compass: a new perspective to branding

Kostelijk, E. J., 16 Nov 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

1 Downloads (Pure)

Wad & Zoo

Alsem, K. J. & Wever, J., Oct 2015. 1 p.

Research output: Contribution to conferencePosterOther research output

1 Downloads (Pure)
2014

De kern van Haren: Onderzoeks- en adviesrapport betreffende de economische ontwikkeling van de gemeente Haren

Alsem, K. J., van Leer, F. & Brakman, S., Jun 2014, Hanzehogeschool Groningen. 76 p. (Marklinq Publicaties; no. 6)

Research output: Book/ReportReportProfessional

File
54 Downloads (Pure)

Early detection and prevention of adolescent alcohol use: Parenting and psychosocial factors

Visser, L., 2014, 161 p.

Research output: Ph.D. ThesisPhD Research external, graduation internal

Keuzeproces ouderenzorg

Visser, L., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

Open Access
File
49 Downloads (Pure)

Keuzeprocessen in de ouderenzorg: een verkennend onderzoek

Visser, L. & de Jong, D. J., Jul 2014, Hanzehogeschool Groningen. (Marklinq Publicaties; no. 7)

Research output: Book/ReportReportProfessional

Open Access
File
187 Downloads (Pure)

Monitor050

Wever, J. & Fischer, T., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

Open Access
File
21 Downloads (Pure)

Politieke partijen als merk: wat is de mate van onderscheid?

Alsem, K. J. & Fischer, T., Mar 2014, Hanzehogeschool Groningen. 32 p. (Marklinq Publicaties; no. 5)

Research output: Book/ReportReportProfessional

Open Access
File
56 Downloads (Pure)

Samen beter worden: nieuwe competenties voor de marketing-communicatiemedewerker in de gezondheidszorg

Alsem, K. J., 2014. 1 p.

Research output: Contribution to conferencePosterOther research output

File
35 Downloads (Pure)
2013

Alcohol use and abuse in young adulthood: do self-control and parents' perceptions of friends during adolescence modify peer influence? The TRAILS study

Visser, L., de Winter, A. F., Veenstra, R., Verhulst, F. C. & Reijneveld, S. A., Dec 2013, In : Addictive behaviors. 38, 12, p. 2841-2846

Research output: Contribution to journalArticleAcademicpeer-review

De marketingoriëntatie van bedrijven in Noord-Nederland

Alsem, K. J. & van Leer, F., Aug 2013, Hanzehogeschool Groningen. 38 p. (Marklinq Publicaties; no. 1)

Research output: Book/ReportReportProfessional

File
72 Downloads (Pure)

De onderscheidendheid van merkwaarden in de zorg

Alsem, K. J. & Kostelijk, E. J., Aug 2013, Hanzehogeschool Groningen. 44 p. (Marklinq Publicaties; no. 2)

Research output: Book/ReportReportProfessional

File
88 Downloads (Pure)

Effecten van crisissituaties op regio-imago’s

Alsem, K. J. & Fischer, T., Aug 2013, Hanzehogeschool Groningen. 52 p. (Marklinq Publicaties; no. 3)

Research output: Book/ReportReportProfessional

Open Access
File
39 Downloads (Pure)