Research Output 2009 2019

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Contribution to conference proceeding
2017
33 Downloads (Pure)

From corporate towards ‘shared’ social responsibility?

Kviatek, B., 2017, CSR in hypermodern times: Book of abstracts of the 24th International Public Relations Research Symposium BledCom. Verčič, D., Tkalac Verčič, A. & Sriramesh, K. (eds.). University of Ljubljana, Faculty of Social Sciences, p. 89-90

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

Open Access
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2014

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Bakker, D., Raabe, T. & Haas, S., 2014, The proceedings of the International Conference Marketing Trends. 10 p. (International Marketing Trends Conference).

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Bakker, D., Raabe, T. & Sundermann, S., 2014, International Marketing Trends Conference proceedings.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

2012
1 Downloads (Pure)

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley, 2012, Anzmac Proceedings.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

File
2011
4 Downloads (Pure)

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M., 2011, Anzmac Proceedings. 7 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

File
2009
54 Downloads (Pure)

Entrepreneurship in the network economy

Velthuijsen, H. & de Graaf, F. J., Oct 2009, Enterprise grows in sustaining efficiency and effectiveness: Conference proceedings of 2009 International SME Development Forum. Zhang, H. & Zhao, R. (eds.). Marrickville: Orient Academic Forum, p. 629-636 8 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

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