Projects per year
Organisation profile
Organisation profile
Welcome to the International Business Professorship
The International Business Professorship, at the International Business School, Hanze UAS, connects faculty and students with local, national and international businesses and to over 100 partner universities and institutes worldwide. Our undergraduate and postgraduate curricula provide multi-disciplinary study programmes, which prepare business professionals with a global mind-set, who are ready to add value to international business and society. The Professorship plays an intrinsic role in the mission of IBS, linking education to applied research and business. It enhances the region's ability to internationalise, by stimulating cross-border collaboration between the Netherlands and Germany. Our dedicated team of researchers and lecturers are continuously engaging in the creation and dissemination of applied research, with a long term commitment to the success of stakeholder ambitions within the region.
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Entrepreneurship
Publinova themes
- Economics and Management
- People and Society
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Collaborations and top research areas from the last five years
Profiles
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Diederich Bakker
- International Business - Professor
- Marian van Os Centre of Expertise Entrepreneurship - Professor
Person
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BiCoNet
Bakker, D. (PI), Grit, A. (PI), Hoffman, A. (PI), Mulder, T. (PI) & Groenboom, R. (PI)
1/01/24 → 31/12/27
Project: Research
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How Chinese consumers in different cities judge Chinese and Western brands
Liu, H. J., 2026, Kudos.Research output: Other contribution › Blogs and web publications › Academic
Open Access -
How Motivation and Need Satisfaction Travel Between Coach and Athlete
Liu, H. J., 2026, The Science Matters.Research output: Other contribution › Blogs and web publications › Academic
Open Access -
Regional Differences in Chinese Consumers’ Product Purchase Criteria and Evaluation of Chinese Versus Western Brands
Liu, H., Bakker, D. & Lewis, E., 1 May 2026, In: Asia Pacific journal of marketing and Logistics. p. 1-16 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile50 Downloads (Pure)
Activities
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Developmental Model of Intercultural Sensitivity (DMIS) & Its Implications in Interculture Competence Education
Liu, H. J. (Speaker)
Apr 2026Activity: Talk or presentation › Oral presentation
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The Impact of GenAI on University Graduates' Entry-Level Jobs and Early Career
Liu, H. J. (Speaker)
2026Activity: Talk or presentation › Oral presentation
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Understanding the Developmental Model of Intercultural Sensitivity (DMIS) Through a Complex Dynamic Systems Theory (CDST) Lens
Liu, H. J. (Speaker)
May 2026Activity: Talk or presentation › Oral presentation
Press/Media
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The success stories of the Green Hydrogen Booster project
18/07/23
1 Media contribution
Press/Media: Research
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Learning about start-ups ecosystem in Groningen
21/02/23
1 Media contribution
Press/Media: Public Engagement Activities
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Impression about visit to Hanze and Groningen Campus
21/02/23
1 item of Media coverage
Press/Media: Other
Prizes
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Best Practice-based Research Award 2022
Ding, N. (Recipient), Xu, X. (Recipient) & Wolfensberger, M. (Recipient), 22 Nov 2022
Prize: Prize (including medals and awards)
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