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Northern China University of Technology

Activity: Visiting an external institution › Visiting an external academic institution

Description

2 week guest lecture at NCUT partner university. Undergraduate module at international trade bachelor program. Title of guest lecture and seminar: Marketing Management – managing brands
Period21 Oct 2019 → 1 Nov 2019
VisitingNorthern China University of Technology
Degree of RecognitionInternational

Keywords

  • branding
  • marketing
  • education

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Publinova themes

  • Economics and Management
  • People and Society