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Marketing 3.0

  • Karel Jan Alsem (Speaker)

Activity: Talk or presentation › Oral presentation

Description

Essence of 2nd ed of international version of Strategic Marketing Planning, by Alsem. Presentation during International Week of School of Business, Marketing and Finance
Period30 Nov 2023
Held atMarketing and Entrepreneurship
Degree of RecognitionInternational

Keywords

  • marketing
  • sustainability
  • branding
  • consumer behaviour

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Publinova themes

  • ICT and Media
  • Economics and Management
  • People and Society