How international should your branding be?

  • Karel Jan Alsem (Speaker)

Activity: Talk or presentation › Invited talk

Description

Presentation 6 October 2015. On Tuesday, 6 October 2015, Wittenborg University did host an event of the Netherlands Institute of Marketing (NIMA) under the theme Building your Brand, from Local to International (taking your brand globally).
Period6 Oct 2015
Event titleNetherlands Institute of Marketing (NIMA) Event: Building Your Brand, from Local to International
Event typeSeminar
LocationApeldoorn, NetherlandsShow on map

Keywords

  • marketing
  • brands
  • strategic planning

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Publinova themes

  • ICT and Media
  • Economics and Management
  • People and Society