How do you compare to marketing and communication departments worldwide?

Bakker, D. (Speaker), Mathias Falkenstein (Speaker)

Activity: Talk or presentation › Oral presentation

Description

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and responsibilities and priorities. These items will be expanded upon by examples of communication do's and don'ts across the globe.
Period12 Sep 2018
Event titleEAIE 2018: The 30th Annual EAIE Conference and Exhibition
Event typeConference
LocationGeneva, Switzerland

Keywords

  • higher education
  • marketing

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