How do you compare to marketing and communication departments worldwide?

Bakker, D. (Speaker), Mathias Falkenstein (Speaker)

Activity: Talk or presentationOral presentation


Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and responsibilities and priorities. These items will be expanded upon by examples of communication do's and don'ts across the globe.
Period12 Sep 2018
Event typeConference
LocationGeneva, Switzerland


  • higher education
  • marketing