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Building brand equity [for energy companies]

  • Karel Jan Alsem (Speaker)

Activity: Talk or presentation › Invited talk

Description

Third lecture for participants in UGBS, course Branding.
Period30 Apr 2022
Held atUniversity of Groningen, Faculty of Economics and Business, Netherlands
Degree of RecognitionInternational

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Publinova themes

  • ICT and Media
  • Economics and Management
  • People and Society

Documents & Links