Branding in higher education: how to manage your institution's reputation

Bakker, D. (Speaker), Dan Beynon (Speaker), Kerry Law (Speaker)

Activity: Talk or presentationOral presentation


As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their many stakeholders? During this session, senior marketing leaders will share their experiences and some of the key tools and processes involved in great brand-development work.
Period13 Sep 2018
Event titleEAIE 2018: The 30th Annual EAIE Conference and Exhibition
Event typeConference
LocationGeneva, Switzerland


  • higher education
  • marketing