45th EMAC Annual Conference 2016, Oslo

  • Daniela Naydenova (Speaker)

    Activity: Talk or presentation › Oral presentation

    Description

    Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”
    Period27 May 2016
    Event title45th EMAC Annual Conference 2016, Oslo
    Event typeConference
    LocationOslo, NorwayShow on map
    Degree of RecognitionInternational

    Keywords

    • marketing
    • communication