45th EMAC Annual Conference 2016, Oslo

Naydenova, D. (Speaker)

    Activity: Participating in or organising an eventParticipation in conference

    Description

    Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”
    Period27 May 2016
    Event typeConference
    LocationOslo, Norway
    Degree of RecognitionInternational

    Keywords

    • marketing
    • communication