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45th EMAC Annual Conference 2016, Oslo
Naydenova, D.
(Speaker)
Activity
:
Participating in or organising an event
›
Participation in conference
Description
Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”
Period
27 May 2016
Event type
Conference
Location
Oslo, Norway
Degree of Recognition
International
Keywords
marketing
communication